Adam - Our Spokesperson
In 2018 we know more about our families than we’ve ever known. The construct of families has changed significantly. For today’s young men, life is more of a struggle across most statistical measures; especially for young African American men.
Adam is the prototype for the young adult this campaign was designed. His vitals are:
- 19 years old and obtained his G.E.D.
- Currently working part-time at a fast food restaurant
- Has short term goals in the music industry
- Has a 1-year old son
- Lives at home with his mom and the mother of his son
- His mom is divorced and remarried
- Biological dad is remarried with 2 children
- Has had a brush with law enforcement (misdemeanor - shoplifting)
- Undiagnosed anger issues