Fathers Incorporated Takes Flight with How to Train Your Dragon to Champion Fatherhood
This summer, fatherhood takes center stage—on screen and in real life. On June 13, 2025, Universal Pictures brings to life a stunning live-action reimagining of How to Train Your Dragon, directed by three-time Oscar® nominee Dean DeBlois.
At the heart of this epic story is something deeply human: the evolving bond between a father and his child. As audiences follow Hiccup and his dragon, Toothless, on their journey toward self-discovery and peace, the film also tells another story—one of growing up, stepping back, and learning how to be present as a parent.
That story unfolds between Hiccup and his father, Stoick, whose struggle to understand his son reflects a challenge all parents face: how to let go without letting their child down.
Recognizing the power of this message, Universal Pictures has partnered with the Ad Council and Fathers Incorporated to amplify a national public service announcement (PSA) that supports and celebrates active fatherhood.
The campaign encourages dads everywhere to keep showing up, even when the path isn’t clear, even when the connection isn’t easy—because presence matters more than perfection.
“This story isn’t just cinematic—it’s personal,” says Kenneth Braswell, CEO of Fathers Incorporated. “It reminds us that the moments that shape our children the most often come not from what we say but from simply being there and showing up. Listening. Letting them grow.”
This partnership represents the kind of cultural alignment that can truly shift the narrative on fatherhood.
When storytelling on the big screen reflects the emotional complexities of parenting and is complemented by resources and encouragement off-screen, the result is powerful. It affirms that every father, no matter their background, is essential.
Braswell adds, “When brands and studios use their platforms to reinforce the importance of father involvement, it creates space for all dads to feel seen, supported, and valued. It shows that fatherhood isn’t about having all the answers—it’s about walking with your child as they find their own.”
The PSA is part of the ongoing Fatherhood Involvement campaign, a nationwide initiative that seeks to empower dads to stay committed, connected, and confident. It’s not just a message—it’s a movement.
So, as Hiccup and Toothless take to the skies this June, we’re reminded that the most incredible adventures begin with love, trust, and the courage to grow together. And that sometimes, the bravest thing a father can do… is simply show up.